Sunday, March 31, 2013

Spray-on clothing? What?

Recently, American Eagle Outfitters posted an ad introducing their new 'skinny skinny' jeans. Their purpose of releasing this ad is obviously just for the talk, and the buzz that it'll create, and not to actually sell those. 

If you haven't watched it yet, here it is:

From a marketing perspective, I think this is completely genius. But, from a fashion perspective, it kind of makes me want to shoot myself. Looking at comments and reviews, people have actually tried to purchase these. But, once you click on the link, it goes to a picture of spray paints that you can't buy. I just hope that skinny skinny's, whether they were spray-ons or fabric, never exist in the future...

After that video, I did some research and found out that spray-on clothing existed since the 90's. There is such a thing! This video from 2010 shows how it works, which is too scientific for me, but it's kinda interesting... Spray-ons might be unique to use on runways, but let's hope this is not expected to become some sort of clothing in the future... These are probably not even comfortable, and I'm guessing will be horrible for the skin.

In the future, I wouldn't want to start seeing people wearing tight spray-ons. Imagine how it'd be like, especially with our current society.  People will start thinking it replaces all their clothes, then 'skinny skinny's will start existing, and then maybe having no clothes on will become a thing. Which is a complete no no! So, if this ever gets introduced in stores in the future, just say no for clothing that isn't at least 0.01mm away from your body, please.  

P.S. The videos don't show up on mobile devices sorry :(



  1. Hahaha! Loved this post. We've got our fingers crossed that spray-on clothing does not replace actual clothing.

  2. Oh my goodness, if those were real... I'd be so ashamed of society, just walking down the street and seeing people with spray on jeans :(